The Sounds of Capitalism

The Sounds of Capitalism

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From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.You could also click on links that recalled old advertisements, though the website wouldna#39;t play those adsa#39; music. ... whose advertising agency Deutch LA essentially imitated Arnold Worldwidea#39;s strategy, had achieved more notice for its advertising music. ... president and chief operating ofiicer of Mitsubishi Motor Sales of America, said, a€œWe realized that Generation Y would be reaching driving age soon.


Title:The Sounds of Capitalism
Author: Timothy D. Taylor
Publisher:University of Chicago Press - 2012-06-19
ISBN-13:

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