Another change is that the campaign will use paid advertising, rather than public service announcements, as in previous censuses. Since the Census Bureau lacks in-house expertise in this area, the plan is to contract out this program.
Title | : | Preparing For the 2000 Census: |
Author | : | Panel to Evaluate Alternative Census Methodologies, National Research Council, Division of Behavioral and Social Sciences and Education, Commission on Behavioral and Social Sciences and Education |
Publisher | : | National Academies Press - 1997-06-18 |
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