Partnership Marketing

Partnership Marketing

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The benefit to the partner brand, Skype, is that they have direct access to their target audience, who must own a computer to be ... While they might both compete in the credit card market, American Express doesna#39;t actually own their own travel ... (Whether RBC gains access to American Expressa#39;s entire customer base or simply those individuals who respond to the offer depends on the deal arranged.)anbsp;...

Title:Partnership Marketing
Author: Ron Kunitzky
Publisher:John Wiley & Sons - 2010-12-13

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